The hair straightener market size was valued at $591.2 million in 2018 and is expected to reach $861.1 million by 2026, registering a CAGR of 4.9% from 2018 to 2025.  

The global hair styling market was being valued at US$18.4 billion in 2018 and expected to grow at a significant rate during the forecast period. The rise in concern over maintaining the quality of hair and at the same time desire for proper hair style, is one of the key factors responsible in growth of the market. As a result, customers have a holistic approach while considering hair styling products in their daily routine. This has led to demand for various hair styling products such as shampoos, conditioners and other such. Hair Straightener is one such hair styling product that has been enduring higher level of demand from its target customers. Hair straighteners are typically used to straighten curly or wavy hair and at the same time provide shiny texture for a longer period of time.  The key functionality and features of the product helps drive the growth of hair straightener market.  

In today’s world, customers specifically the millennials have been taking corrective steps and measures to look good aesthetically. According to them, hairstyle provides an identity to their overall facial look. Long and straight hair is an ideal hairstyle customer desire for. Customers with curly or shabby hairstyle opt for such looks and appearance. Such customer perception, has all together triggered the demand different types of hair straightener products. The global hair straightener market is mainly driven by demand incurring for several main types of straighteners such as ceramic, titanium, tourmaline and such others.

Male population are turning out to be the one of the new end users in global market. Traditionally men were never associated with hair styling appliances, however, in the recent past, the global hair market has witnessed rise in number of male customers. The rise in concern among the men to maintain proper hairstyle for longer duration has led to demand for such hair straightener products. Thus, rise in number of men population is an influential factor in global hair straightener market forecast.

The global market is segmented on the basis of plate type, end use, distribution channel and region. Based on plate type, the market is classified into ceramics, titanium, tourmaline and others. By end use, the market is segmented into household and commercial. By distribution channel the market is divided into online and offline. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

Based on plate type, Hair Straightener market is segmented into ceramics, titanium, tourmaline and others. Among all other product types, ceramic hair straighteners are the most preferred straighteners among the target customers. As the name suggest, ceramic hair straightener consist of ceramic plates. These ceramic plates promises higher efficiency since they heat up quickly that are evenly distributed and allow one’s hair to glide through the iron smoothly, without snags or damage.  Majority of the target customer’s desire for shiny hair that looks straight at the same time healthy too. Ceramic irons use infrared technology that actually locks in moisture directly in the hair cuticle resulting in beautiful shiny hair and eventually catering to customers’ requirements. HIS Professional, Cloud Nine, Babyliss, Chi are some of the popular brands operating in this segment.  

Based on end user segment, the Hair Straightener market is further sub-segmented into household and commercial. Among the end users, the personal segment accounts to higher hair straightener market share since the most of the key hair straightener manufacturers have been facilitating its product offerings targeting the household sectors. For household segment, the hair mask straightener are available in distribution channels such as hypermarket, supermarket, franchisee stores and specialty stores. Among the household segment, the millennials population accounts to major market share as target customers since they are very conscious about their looks and appearance even when it comes to hairstyling.                                                                                                                                                

Hair Straightener Market Segments:By Plate Type

Ceramic

Titanium

Tourmaline

Others

By End User

Household 

Commercial

By Distribution Channel

Online 

Offline 

By Region

North America

U.S.

Canada

Mexico

Europe

UK

Germany

France

Italy

Spain

Russia

Rest of Europe 

Asia-Pacific

China

India

Japan

Australia and New Zealand

Rest of Asia-Pacific

LAMEA

Latin America

Middle East

Africa                                                                                                                                                                                                                                                                                                                Global Vivin Technology is launching the related hair straightener products and regarding the details, please visit our website:www.globalvivin.com                                                                         

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